PRESIDENT’S LETTER
Sian Winship
President
Last month I had the great pleasure of walking Hollywood Boulevard with Brian Curran, Executive Director of Hollywood Heritage, and Margot Gerber, Executive Director of the Art Deco Society. It was a fascinating afternoon. After meeting up in the Hollywood Roosevelt Hotel, we headed eastbound.
Brian was quick to point out that the Hollywood Walk of Fame, a tourism project created in 1963 to lure people back to Hollywood Boulevard when it was in decline, actually distracts people from looking at the buildings along the Boulevard. It was true. Everyone we passed was looking down, oohing and ahhing about the famous names and hardly giving a glance to the important buildings that line the street.
Brian also pointed out the large number of abandoned buildings along the famous strip. Because we all spend so much time looking down, it is easy to miss that some of the largest buildings no longer have tenants in the retail or the offices.
Standing across the street from the complex formerly known as Hollywood and Highland (Ehrenkrantz Eckstut & Kuhn Architects, 2001), Brian also pointed out that in 2021 the new owners of the complex removed the decorative features that evoked the films of D.W. Griffith: the faux Mesopotamian arch and elephants reminiscent of his film Intolerance. Now known as Ovation Hollywood, the complex looks like any other you might find in Anytown, USA.
Farther east along Hollywood Boulevard, we stopped to look at the Egyptian Theater (Meyer & Holler, 1922; Hodgetts + Fung, 1996; Studio 440, Gensler, HRG, 2023). SAH/SCC toured the newly restored venue years ago. Now owned by Netflix, the Egyptian has once again lost its glory as one of the earliest motion picture theaters in Hollywood. Even more disturbing, the Pig ‘N Whistle (Morgan, Walls & Clements, 1927) next door, which had been lovingly restored, has largely been destroyed. You may recall hearing talk of an unpermitted renovation conducted back in 2021. Admittedly, I hadn’t been there since, but what I saw was shocking.
Our tour ended at the Jack and Victoria Horne Oakie Gallery operated by Hollywood Heritage, where the model of Hollywood created by Joe Pelkofer is displayed. This enchanting miniature depicts Hollywood as it appeared in the 1930s. It squeezes 450 scale buildings into an accurate street grid measuring 11 by 12 feet. The miniature stood in stark contrast to the reality of Hollywood Boulevard today.
Brian rightly dubbed Hollywood Boulevard one of the longest Main Streets in the country. The linear nature of the Boulevard means it takes on a variety of roles, from tourist center to raucous hospitality corridor to tree-lined residential road.
The moral of the story is that we can’t expect these important places to sustain themselves when we are ordering from DoorDash, streaming movies, and buying from Amazon. This summer, go out and visit your own city. Shop. Dine. Enjoy. It may not be here forever.